Are you a midwife, doula, or lactation consultant in need of a website?

...or a redesign of your website?

Are you overwhelmed and don't know where to start? 

This workshop is an opportunity to look at what your business really needs. The goal of this workshop is that you will come out of it with the opposite of overwhelm.



Upon completion of this course, the learner will be able to:

1. Describe how content connects prospective clients with provider websites.

2. Understand the basics of design elements.

3. Create an ADA accessible website, and explain how this benefits all clients, as well as SEO rankings.

4. Identify when and how AI can be a helpful tool; and when it should be avoided

5. Understand how to use and/or implement the following:

  • Keywords
  • Mobile Optimization
  • Metadata
  • Website Analytics
  • Images
  • Headers and Footers
  • SEO Optimization


MEAC approved for 3.5 hours of CE through December 2027. Approval number M2526-12-ASAPDE.

For information regarding our refund policy and other Frequently Asked Questions, please refer to our FAQ. If you have additional questions, please email [email protected].

Jocelyn Brown

Instructor:

Jocelyn Brown currently manages goats and designs websites, and the only births she attends these days are for those with four legs. Previously, she was a doula for 10 years in New York City and Oregon, and a midwife for 15 years in Oregon and California. For this course, she draws from both her knowledge and experience as a web designer, and a birth worker. She can be contacted directly at: [email protected]
Jocelyn Brown

Course curriculum

  • 01
    1
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    • How To Use HiveCE
    • Introduction
    • Discovering What YOU Want
  • 02
    2
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    • How Search Engines Work
    • What Is SEO?
    • Keyword Strategies
    • Get Smart About AI
  • 03
    3
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    • Writing Your Content
    • The Elements: Who
    • The Elements: What
    • The Elements: Why
    • The Elements: Where
    • The Elements: When
    • The Elements: How
    • Bonus Section: Checklist for HIPAA Compliant Contact Form
    • Your Opening Pitch
    • User Experience
    • To Blog or Not To Blog?
    • Web Accessibility + the ADA
  • 04
    4
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    • Metadata: Data About Data
    • Making Your Images Work For You
    • Mobile Optimization
    • Website Analytics
    • Header Menus + Footers
  • 05
    5
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    • Design Basics: Color & Contrast
    • Design Basics: Typeface & Font
    • Design Basics: Branding & Logo (...or no logo)
    • Design Basics: Layout & Headings
  • 06
    6
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    • Social Media + Your Website
    • Odds N’ Ends
    • Routine Maintenance + Housekeeping
    • Evaluation Questions
    • Post-Test to Generate CE Certificate

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